Selfia is a brand that has been steadily gaining popularity for over a decade among architects and enthusiasts of modern, functional interiors. Their products blend aesthetics, practicality and an innovative approach to design, making them a perfect choice for those who value both style and comfort. The brand specialises in a wide range of furniture that fits seamlessly into various interior styles — from minimalist to industrial.
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The client commissioned us to create a size and finish configurator for their furniture, integrated directly into their e-commerce platform. This solution is perfectly tailored to the brand’s diverse offering of tables available in multiple dimensions and finishes.
The configurator developed for Selfia allows customers to fully personalise their product: select the size, choose the wood colour and instantly view the updated price. An additional advantage is the ability to display the tables in their extended version and view them in real time. With the added functionality of augmented reality (AR), customers can place the chosen table inside their own home and see exactly how it fits within their space.