Phormy

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Client Overview:

Furniture originally created for the private needs of designer Max Kobiela was born from the belief that “if the right form doesn’t exist on the market, you simply have to design it.” This idea gave rise to PHORMY — a brand built on thoughtful simplicity, clean geometry and exceptional craftsmanship.

Today, Phormy Manufacture focuses on cabinets, sideboards, lowboards and a wide range of box furniture. A coherent design language runs through the entire product line, available in multiple size and material configurations, making it easy to tailor each piece to any interior.

Project Overview

The configurator developed for Phormy allows customers to fully personalise their product: select the size, choose the wood colour and instantly view the updated price. An additional advantage is the ability to display the furniture in their extended version and view them in real time. With the added functionality of augmented reality (AR), customers can place the chosen product inside their own home and see exactly how it fits within their space.

  • 3D modelling
  • Interactive configurator 
  • AR